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Varex Imaging

Enhancing Varex Imaging’s B2B Platform with Advanced WooCommerce Development

At Woo Rev Boost, we collaborated with Varex Imaging to build a sophisticated B2B catalog-style website. Our goal was to create a user-friendly platform that not only showcased their extensive product range but also incorporated advanced search capabilities to improve user experience.

Client:

Varex Imaging

Date:

13 September 2022

Services:

WooCommerce B2B Website Development, Custom Search Engine Implementation, Web Design

Objectives and Goals

  • Develop a Comprehensive Catalog: Create a catalog-style website to display Varex Imaging’s diverse product range across multiple B2B industries.
  • Implement Advanced Search Functionality: Integrate Swiftype Search to provide precise and relevant search results, replacing the default WordPress search.
  • Enhance User Experience: Design a user-friendly interface that ensures quick navigation and efficient search capabilities.

Strategy and Execution

  • Client Needs Assessment: Engaged in detailed discussions with Varex Imaging to understand their requirements and target industries.
  • Website Design: Designed a modern, well-structured catalog-style website using WordPress and WooCommerce, focusing on clear product presentation and ease of navigation.
  • Custom Search Engine Integration: Implemented Swiftype Search to offer advanced, accurate search functionality tailored to complex queries.

Achievements and Outcomes

  • Optimized Product Catalog: Delivered a comprehensive and visually appealing catalog that effectively showcases Varex Imaging’s products.
  • Enhanced Search Capabilities: Successfully integrated Swiftype Search, providing users with quick and precise search results.
  • Positive Feedback: The website received commendations for its modern design and advanced search features, contributing to an improved brand presence and customer satisfaction.

Our Process

Our Process

Woo Rev Boost’s Approach: A Detailed Breakdown

Step 1

Consultation & Strategic Planning

We began by thoroughly understanding Varex Imaging’s goals and the specific needs of their B2B clients. This helped us develop a strategic plan to enhance their online presence and meet their business objectives.

Step 2

Design & Development

Using WordPress and WooCommerce, we designed a catalog-style website that was both modern and functional. We integrated the Swiftype Search engine to provide advanced search capabilities and customized it to handle complex queries effectively.

Step 3

Continuous Monitoring & Optimization

After rigorous testing to ensure functionality and performance, we launched the website. Continuous refinements were made based on user feedback to ensure optimal performance and user satisfaction.

Expertise

Results

Increase in Conversion Rate
60%
Growth in Average Order Value
37%
Reduction in Abandoned Cart Rate
50%